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David Jones

Although it’s been interstate for many years now (I dare say decades), David Jones has only recently come to Western Australia having cannibalized the local Aherns stores. The only reason I mention them now is because they’ve become the first department store in the country to carry Apple products.

Apple doesn’t advertise on TV here, and the only print advertisements I’ve seen outside of Mac–centric magazines have been the occasional poster on a bus shelter; so David Jones, whose target demographic is a perfect fit for Apple, could dramatically increase Apple’s product visibility. Without huge, glitzy Apple Stores in heavily–trafficked, highly–visible areas, most consumers would never even see a Mac. Let’s hope David Jones is in a position to change that.