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CNet News.com
Adobe Reader seems to be one of those software programs everybody knows but doesn’t necessarily love. Is it going to get better in areas like loading times?
Adobe CEO Bruce Chizen
One of the challenges we’ve had with the Adobe Reader is that we’ve tried to accommodate more and more capabilities—the ability to handle more dynamic content such as moving images, still images and slide shows and to incorporate XML data—and we haven’t been as efficient as we probably could have been and would like to be. You’ll see that addressed in the next release of Acrobat and Adobe Reader. The goal right now is to significantly reduce the launch time.
CNet
Any concerns about competition from Macromedia’s FlashPaper format?
Chizen
When I look at what Macromedia has done with FlashPaper, it’s very similar to the approach we took with PDF 10 years ago. It’s about reliable viewing and reliable printing.
CNet
And documents loading in a second or two.
Chizen
Yeah, you can ding us for that. But I also believe that people want more than just reliable viewing and printing. We learned that from 10 years of experience. They want an intelligent document. They want a document that can be displayed on any device and interacted with on any device. They want a document that can handle the XML data. While we need to continue to be efficient in the way we do viewing and printing—and you’ve pointed out an area where we intend to improve—I do believe that customers expect more from the documents.

So… Adobe’s CEO willfully admits that Acrobat is bloated, slow and unwieldy; though the bloat is justified because they have ten years of experience with this shit, they know what the people want. He knows that PDF is the de–facto standard for document transfer on the ‘net. He knows that every member of the Mac OS X installed user base is furthering Adobe’s cause, though they probably don’t use Acrobat at all, it’s the PDF that matters. Most of all, he knows his tower will be very difficult to topple. It makes me wish I were a CEO; after all, I have twenty years experience in being a smug, arrogant bastard.